Weight Transfer
Young and Hispanic voters moved furthest. The national balance moved mostly because white voters, men and people in their 30s and 40s moved, because there are more of them.
By the politic.design data desk · 5 Nov 2026, updated 6 Nov 2026 · Preliminary counts

The national margin is a balance point. Put every group on a ruler at its margin, give each a weight equal to its share of voters, and the point where the ruler balances is the country's margin. That is the whole chart. Between 2024 and this week every weight slid left, and the balance point moved about 15 points, from R+2 to D+13.
Seen that way, the size of a swing and its effect come apart. Under-30s moved 33 points but carry a ninth of the weight, so they pushed the balance about 3.6 points. White voters moved 12 points, but at 73% of the electorate that pushed it nearly 9. Men moved the balance more than women (8.5 points against 6.9), and voters aged 30 to 44 more than any other age group.
- Men went from about R+16 in 2024 to D+2: an 18-point move, the biggest of any large group.
- Under-30s: D+8 to D+41. Hispanic voters: D+11 to D+40, undoing all of Trump's 2024 gain.
- Black voters moved 10 points back, to about D+83. White voters moved 12, from R+16 to R+4.
- 65-plus barely moved (6 points) and sits almost exactly on the national balance of 2024.
The tipping scale
In shortA see-saw with its pivot at a tied vote. Each group is a weight: bigger groups weigh more, and groups sitting far from the middle press harder, the way a child at the end of a see-saw does. The beam tips toward the party the country chose; the amber diamond is where it would balance. Hover or tap a weight.
Brantopic · for your brandWhich segments are tipping your brand?The same balance, run on your market: every audience segment weighed by its size, so you see who actually moves your reputation, not just who is loudest.Show me this for my brand
The ballot: who filled in the 15 points
In shortThe Democrats' gain since 2024, counted as filled bubbles. Each bubble is half a point of the national margin, and its colour is the group that filled it. A long row is a group that moved the country, not just one that moved a lot.
Brantopic · for your brandWho delivered your last swing?Brantopic counts which groups, outlets and regions filled in your brand's gains and losses, half a point at a time.Show me this for my brand
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